LOWA Alpine Heroes – Stories from the mountaintop
Red Bull Media House and LOWA present the exciting stories of the Alpine Heroes in a joint storytelling campaign. Experienced mountaineers share their experiences, inspire new adventures, and provide valuable tips on one of the most important tools in the mountains: the shoe.
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Project description
In the "Alpine Heroes" campaign, LOWA and "Bergwelten" come together once again in a perfect brand fit. Three Alpine Heroes were out and about with their favorite LOWA model and were featured in videos and online articles. They share their greatest adventures, share their experiences, and offer valuable tips & tricks for the Bergwelten community.
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Media Channels
ServusTV, servustv.com, Bergwelten Magazin, bergwelten.com, and all owned channels of LOWA
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Services
• Campaign concept with a storytelling approach and native product placement
• Outdoor video and photo production with 3 testimonials including the use of footage
• Text design for print and online
• Creation of a subpage on bergwelten.com with all articles and shoe hacks -
Runtime
From May 2nd to October 4th 2024
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