Beyond the ordinary

The Red Bulletin delivers stories about people who achieve extraordinary things, move beyond the norm, test out their boundaries, and passionately seek adventure, breaking new ground as they go. A magazine about the world of Red Bull and its many playgrounds.

The Red Bulletin is the monthly magazine with the largest young, urban target group in Austria, offering unique advertising opportunities off the beaten path via Red Bull's online platforms. Stories from the areas of sport, adventure, culture, music, nightlife, innovation, fitness, and lifestyle are representative of the magazine's wide range of content.

From online integrations from the magazine, exclusive digital-only stories, podcasts and vodcasts, video and audio formats to specially developed special pages – here you will find everything that goes beyond the print product The Red Bulletin and where magazine expertise and digital competence merge.

Exclusive collaborations and partnerships provide direct access to an online-affine, diverse and active community that is highly interested in the topics of Red Bull and beyond.

The Red Bulletin’s F1 Daily elevates the experience of attending a Formula 1 Grand Prix weekend with a print publication produced in real time near the track. Every day of the competition, fans get a new edition that combines profiles of drivers and key team personnel, photos from the previous day, and a lively take on F1 culture. Stories are reported and produced to the highest journalistic standards but have an irreverent tone to take readers inside the sport without pretension.

The Red Bulletin produces three podcast series caters to audiences passionate about sports and culture. The Ready for the Big Time podcast series spotlights sports that are huge in most of the world but have yet to reach the same level of success in the US. Family Crest is a narrative and interview based sports podcast that explores how familial relationships have shaped the development and success of elite athletes. And the Remember the Time podcast takes an in-depth look back at and celebrates some of the biggest and most impactful moments in pop-culture history.

Figures, data and facts

Print run

250000
Youtube Abos (million)

11
Facebook Fans (million)

49
Number of issues per year

4

Listening beyond the ordinary

Listen in to The Red Bulletin's podcasts: "My First Time", "Listening Material", "Boulevard of Heroes" and "The Biohacking Practice".

The digital world of Red Bull

Immerse yourself in the online world of The Red Bulletin!

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Latest update: December 19th 2022

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